Most agencies optimize for exactly one thing: Google rankings circa 2019. The search landscape now has three distinct surfaces that require different but overlapping optimization approaches. We build for all three simultaneously because the fundamentals that power each one are the same.
SEO
Traditional Search
Google and Bing organic rankings, driven by backlink authority, technical performance, and content relevance. Still the largest search surface by volume — and the foundation everything else is built on.
The foundation
AEO
Answer Engine Optimization
Featured snippets, Google AI Overviews, voice search answers, and knowledge panels. Optimizing for direct answers means structuring content so search engines extract and surface it without a click.
Zero-click visibility
GEO
Generative Engine Optimization
ChatGPT, Perplexity, Claude, Gemini. When someone asks an AI engine for a recommendation in your category, GEO determines whether your business is the answer they get — or if your competitor is.
AI citation dominance
Local
Local SEO + AI Local Pack
Google Business Profile optimization, local citation building, and AI-era local query optimization. Especially powerful for home services, legal, and financial businesses competing in defined geographic markets.
For location-based businesses